Twitter for business

There are many ways Twitter can be used for business, and not just direct marketing either. Remember, as with all web content, the goal should be to add value strengthen your reputation as a great company.

Some business uncertain about ways they to craft quality Tweets. Here are few ideas you can use stay active on Twitter.

• Timely updates
  Twitter is essentially a concise blogging service. However, smaller updates that don't merit a lengthy article on your corporate blog can still be interesting to read about. Keep your audience up to date with the small achievements, but avoid banal naval gazing.
  For example, blogging from tradeshows and other events can be very interesting.
   
• Useful links
  Twitter can be a great lead-in to full-blown blog posts. Don't be stingy with links from other sites either; if it's useful to your followers, re-tweet it.
   
• Quick tips
  Share tips and tricks about your products, or other best practices.
   
• Insightful comments
  Depending on the corporate culture, you can also share some insights about your business and life philosophy. Twitter feels very personal, and users love a behind the scenes look.
   
• Contests
  Social media is all about fun. Everyone loves a contest, and we love to tell our friends. For example: "Tweet #mycompanycontest for a chance to win a prize".

Twitter business marketing

Some businesses also question how Twitter can benefit them from a marketing perspective. Here are a few ways your company can benefit and strengthen your brand.

• Damage control
  Unexpected problems are a reality most companies will have to face at some point in their existense. How these issues are addressed is what sets great companies apart from the rest. Twitter can be a good way to keep clients informed and minimize bad publicity from such things as product recalls and down-time.
  You can also monitor negative comments and address customers grievances directly. Use the site to offer pro-active customer service.
   
• Exclusive offers
  Twitter loves exclusive offers.  Post special, Twitter-only coupons codes.
   
• Informal market research
  Whenever possible, poll your followers about ideas under development and solicit feedback.
   
• Networking
  Build a network that you can use not only to build contacts in the real world, but also leverage online in order to up-vote your content on social bookmarking sites.

When used correctly, Twitter can really close the gap between companies and customers. If you need help figuring out how your business can benefit from a social media presence or search engine optimization contact us. Together we will help plan out a strategy that is right for your organization.