Social networking marketing

In just a few short years, social networking sites went from non-existent, to being the hottest and most visited properties on the web today. Although there will always be a place for the automated artificial intelligence of search engines, Mark Zuckerberg and company have a vision of the future that is really catching on with users where real people do the research, and share their opinions with friends. And where huge numbers of people converge, amazing marketing opportunities arise.

Facebook marketing

By far the largest social networking site, and continuing to grow at an astounding pace, Facebook is the reigning king of social media, and wants to take over the Internet at large. With Facebook there are two ways to approach marketing: paid advertising or by user recommendations.

Twitter marketing

Far from being the top social networking site in terms of sheer number of users, Twitter is arguably the most business friendly and the easiest way to make new connections. Also, Twitter is the leader in "real-time" technology which search engines have longed to master. Therefore unsurprisingly, they are starting to include Twitter data in the search results. If you want to get started as a Twitter marketer, there is no paid advertising at this time, but there are still many possibilities.

YouTube marketing

Details coming soon. Not all marketers consider YouTube to be a social networking site, but we firmly believe if it isn't now, it is definitely moving in that direction. It slightly predates the "social" buzzword, so therefore it doesn't fall into that category for some. In any case, it can be a marketing goldmine. It is possible to advertise on YouTube using Google adwords, but you will achieve more success by creating useful content and promoting your products or services within the video. More

In this section we will stick to what we like to call the "big 3" networks: Facebook, Twitter and Youtube. But there are other regional and vertical social networking sites that are quite popular as well. For example, although we haven't assigned any resources to maintain a presence on the site, there are a lot of good things being said about Linked-in, and we know for sure that it's business friendly. You might want to check it out as well.

Whether you market your business by social networking marketing, search engine optimization or both our message to you is the same......your content and message must be focussed, consistent and unique.

Social networking tools
Maintaining a presence accross all these social networks is difficult. These tools make life a bit easier.
 

Contact us or call 877.841.5386 to set up an appointment so we can discuss promoting your website on-line. Together, we will map out an Internet Marketing strategy that will work for your website. If you are located in Montreal, Sherbrooke, Ottawa or Gatineau we will come and meet with you.