SEO Web Design

SEO Web design involves using the proper techniques to ensure that your website is “visible” to the search engines. Your Web site needs to respect certain structures in order to improve your site’s placement in the natural search engine rankings (on Google and Bing, for instance).

SEO Web design involves respecting certain structures

1. Your Web site needs to be designed to allow the entire site to be discoverd by Web crawlers. Search engines use spidering in order to provide up-to-date data that is later used for processing by search engines this is true for every page and all content on your Web site.

2. Your Web site needs to get indexed and you need to make it look relevant according to your chosen theme, ensure that your content reflects your chosen keywords, but also make sure that your Web site is relevant to the customers you are targeting.

Some factors which inhibit crawling:

A knowledgeable SEO Web design company and a competent SEO Web developer will avoid the following when designing your website for SEO optimization:

Java script links

Web crawlers do not really understand java script; if your Web site is designed using java, it will not be indexed, therefore it will not seeing by search engines.

Flash

The same holds true for Flash; Web spiders will not take the time to stop and try to understand Flash; the Web crawler will simply move on to another location. Once again, your site will be left out.

Frames

See Java Script and Flash!

SEO Web design features which enable crawling:

The following Web design features help Web crawlers obtain up-to-date information on your Web site, allowing search engine to obtain relevant information about your Web site and enabling them to pass this info on to the user; placing your Web site on the right path to SEO success.

Here is a simple check list for optimizing SEO Web design:

• Use Meta Description – a call to action or marketing statement
• Ensure that keyword rich text is placed high in source code
• Use a breadcrumb trail
• Use a Title tag and meta descript tag which start with chosen keywords
• Use a H1 header tag - Heading title text on webpage
• Use anchor text in navigational links
• Have a RSS feed for blog/news syndication
• Respect W3C compliance – web standards
• Have a XML Site map page
• Integrate image keyword optimization

Correct any issues that might prevent proper indexing of your site – Code errors, Flash, JavaScript, intro pages etc.

• Install Google webmaster tools that will allow you to:
• Determine crawl errors such as pages not found
• View top search queries
• Submit website map
• Allow robot crawler access
• Set the geographic target of business operation

For more details on successful SEO Web Design see our e-book. You can always contact us to set up an appointment and together we can discuss your web design and marketing project.