E-commerce Web Site Design
Once you have committed to social media and search engine marketing your web site is now accessible to more people, you cannot rest on your acommplishments. You need to ensure that your website closes the sale. An excellent Internet Marketing company such as Adeo will help take your e-commerce site to the next level and increase conversion rates.
In a nutshell, e-commerce web design means that your website is designed for sales. As more people are landing on your site, now you need to keep them there and garner sales from their visit. To do this, your website needs to guide the user to the next step. Usability means that all available options are clearly displayed and consistent.
Two tidbits about bounce-rates that will affect your sales:
Tidbit 1: a confused user gets frustrated and moves on to the next search engine result.
Tidbit 2: a visitor that is not lead through the sales process does not buy.
Your e-commerce website needs to engage the client and ease the buying process. Our e-commerce web design services will ensure that your website design has taken into account the following key items:
- Prioritize goals: Determine your audience’s main motive for visiting your website and make sure that the critical interface actions are near the top of the website.
- Exhibit your goal: Make sure that your website’s goal is obvious to the first time visitor.
- Make use of a hierarchy: Web site hierarchy leads to a better user experience; leave a breadcrumb trail on every page.
- Separate elements: Related items need to be grouped together.
- De-clutter the obvious: Remove unnecessary clutter on your website; headings such as “News” and “Testimonials” are pointless.
- Be readable: Make your site legible to the common mortal without eye strain; a sans-serif font of 12 point, with the option to increase, is ideal.
Magento, the e-commerce platform to grow your business
All our e-commerce web sites are developed using Magento; Magento is an open source e-commerce platform that is ideal for providing usable and affordable web design services. The software provides the flexibility and customization that allows us to provide you with a quality e-commerce website that will answer all your needs and, most importantly, the needs of your customers.
What makes Magento the ideal web design e-commerce platform?
- It is very flexible and easily customizable without changing the source code; allowing to change the look, content and functionality or your website effortlessly
- It has a free version which is more than sufficient for most e-commerce websites
- It is multilingual
- It supports multiple currencies
- It integrates to PayPal out of the box
- It allows for easy search engine optimization
- It provides plug-in analytics and reporting tools
If you are seeking to optimize your e-commerce website, contact Adeo; we will help you make your users’ experience better, thus improving your sales; our web design services as well as our graphic design services will ensure that your e-commerce web design is optimal. Call us, we will meet you in person in Montreal, Sherbrooke, Magog and the surrounding areas; for other areas, we are more than willing to work with you using Skype.